Oum Lamitech, a quality product from Ply, has been a key player in the category. While the overall market size of laminates is worth Rs 1 Cr, the organized market is somewhere around Rs 1 Cr. Oum Lamitech currently has approximately 6 per cent of market share with huge potential for growth. With increasing consumerism, aesthetics play an important role in decision making process. Also due to hectic lifestyle and paucity of time, consumers are increasingly looking for readymade home décor solution. Laminates provides the discerning consumer with a variety options.